AGENCY PHILOSOPHY

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Creating Marketplace Perceptions that SELL

Public attitude often determines the success of a product or service. The Publicity Works philosophy is based on this premise — to structure marketing and advertising programs around the real news value or Unique Selling Proposition (USP) of the client's products or services.

Clients have experienced cost-effective marketing with enhanced name recognition and credibility; increased word-of-mouth with powered sales; and, great looking advertising that is suddenly — great pulling advertising!
 

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The Classic Combination for Brand Success

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Marketing is not the battle of products, it’s a battle of perceptions.*

The agency utilizes the credibility of news with its "third-party" media endorsements to drive the total marketing program. Positive perceptions — created, refined and promoted by Publicity Works — speak powerfully about one's brand in the marketplace!

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*Excerpt, The 22 Immutable Laws of Marketing, Reis & Trout