ABOUT THE OWNER
Repositioning book in the marketplace calls for 'return to ethics'
Chef Tell came to us for public relations and promotion for his name and work, hosting a cooking show, radio program, and product endorsements.
We created a newsworthy headline that crystallized into the successful and diversified launch for author, Len Marrella and his book, In Search of Ethics.
We challenged ourselves to create an extraordinary, never-been-done-before promotional idea for the launching of a Civil War novelist!
We differentiated his product on the shelves with memorability, which increased the impact of the message - with repeated success.
From our original advertising campaign on the toll tickets, today's assertive advertising is located on all toll booths.
The firm approached our agency in order to discuss, adopt and implement a forward-moving identity, covering various phases of marketing public relations.
If properly designed, brand identity can induce strong affinity to the designer’s company and unique services. As for Lycknell, she was ready to take the next step.
We took a negative perception and turned it into a positive by incorporating the perceived problem directly into an effectively focused campaign.