My Marketing Philosophy, “Your Brand Must Work Before the Publicity Works!”
I believe all successful brands are works in progress. Your brand must continually evolve to stay relevant and build new connections. Always innovate, and do so while remaining true to your purpose and vision.
It’s important to develop your differentiation before planning any in-depth promotion or media exposure.
This will allow you to harness your business’s full marketing strategy potential while building your story.
We're proud to be celebrating more than three award-winning decades in the 'Works'. So much has changed in the world over these years, but one thing remains the same: our energetic commitment to our local, national, and international roster of clients, communities, and friends.
Thank you for being a part of this exciting and rewarding journey.
Creating Marketplace Perceptions that SELL
Public attitude often determines the success of a product or service. The Publicity Works philosophy is based on this premise — to structure marketing programs around the real news value or Unique Selling Proposition (USP) of the client — products or services.
Clients have experienced cost-effective marketing with enhanced name recognition and credibility; increased word-of-mouth with powered sales; and, great looking advertising that is suddenly — great pulling advertising!
The Classic Combination for Brand Success
Marketing is not the battle of products, it’s a battle of perceptions.*
The agency utilizes the credibility of news with its "third-party" media endorsements to drive the total marketing program. Positive perceptions — created, refined and promoted by Publicity Works — speak powerfully about one's brand in the marketplace!
*Excerpt, The 22 Immutable Laws of Marketing, Reis & Trout
In addition to the agency garnering a number of awards for Marketing, Advertising, and PR excellence, Trish also was singled out for her own achievement and tireless generosity in mentoring and assisting others, with several awards and commendations from organizations and government officials, most notably:
Distinguished Alumni Award
One of the TOP 5% most viewed LinkedIn profiles for 2012/2013
Publicity Works is an award-winning, WBE state-certified woman-owned business, heavily active with Chambers of Commerce and nonprofit organizations and listed with the following:
The U.S. Small Business Administration's Office of Government Contracting
Millersville University's Executive Alumni Mentoring
Pennsylvania Small Business Contracting Program
Women's Business Enterprise Council
Greater Reading Chamber Alliance
Small Business Administration
Americans for the Arts
For any inquiries, questions or commendations, please call: 833-GO-TRISH or fill out the following form.
We'd love to hear from you!
To apply for a job with Publicity Works, please send a cover letter together with
your C.V. to: info(at)publicity-works.com